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商品編號： 9-516-017 出版日期： 2015/11/04 作者姓名： Narayandas, Das;Gupta, Sunil;Tahilyani, Rachna 商品類別： Marketing 商品規格： 15p 再版日期： 2018/04/16 地域： India 產業： E-commerce industry;Retail and consumer goods 個案年度： 2007 - 2015
商品敘述：
Sachin Bansal and Binny Bansal, co-founders of India''s largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women''s sandals on Flipkart''s website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product''s display photo, consumers noticed a 399 price tag printed on the strap. Consistent with stated goals of transparency and building trusted relationships with customers, the Bansals immediately drafted an apology and terminated the seller''s agreement with Flipkart.
涵蓋領域：
Business law and ethics;Corporate disclosure;Marketing;Information systems;Web-based technologies
相關資料：
Case Teaching Note, (5-516-095), 14p, by Sunil Gupta, Das Narayandas
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